Every business buys differently. We built for that.
Four models, each a different combination of the same three engines. Find the one that sounds like your business, not an industry list that never quite fits.
Our Principle
No industry list. Just how you sell.
Why It Matters
Segmentation by industry breaks the moment a business doesn't fit neatly into one box. So instead of asking what sector you're in, these four models are built around how a business actually buys, speed, trust, enrollment, or ticket size, so you can self-identify without needing to see a sector list at all.
Speed decides the sale.
The Appointment Accelerator
For doctors and salons, where speed decides the sale. Every enquiry gets a response fast enough to still be relevant, and a booked slot before the moment passes. Traffic brings the enquiry in, automation makes sure it never sits unanswered.
- Enquiries want a slot. Most conversations start with "do you have an opening," not general research about the business.
- Speed wins the deal. Prospects are usually comparing more than one option and going with whoever answers first.
- A missed reply costs a booking. Every hour an enquiry sits unanswered, the odds of that slot filling elsewhere go up.
Who relates to it: Doctors, salons — anyone whose sale depends on being first to respond.
Enrollment and retention, one pipeline.
The Enrollment Formula
For coaches and course providers, built around enrollment and retention. Getting people in is one half of the job, keeping them is the other, and both run on the same pipeline instead of two disconnected efforts.
- Growth runs in cohorts. New enquiries spike around specific intake windows, not as a steady daily trickle.
- Retention matters as much. Keeping an enrolled member engaged is half the actual job, not an afterthought once they've paid.
- Enrollment spikes get missed. A sudden batch of enquiries is easy to under-respond to without a system running underneath it.
Who relates to it: Coaches, course providers — anyone built around enrollment and retention.
Large ticket, long decision cycle.
The High-Ticket Blueprint
For real estate and wedding planners, where tickets are large and decisions take time. Every touch is tracked, so nothing that matters is left to memory, and the content built alongside it keeps trust intact across a long decision cycle.
- Decisions take weeks, not minutes. More than one stakeholder is usually involved before anything actually gets signed.
- Every touchpoint has to track. Losing track of a single conversation across a long cycle can lose the entire deal.
- Trust matters as much as speed. Big-ticket decisions get made on credibility built over time, not just on who replies first.
Who relates to it: Real estate, wedding planners — large ticket, long decision cycle.
Not sure which model fits your business?
Most businesses recognize themselves in one of these within a few minutes of conversation. Book a call and we'll work out which one actually applies.
Book a Discovery Call