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Insights & Decision Intelligence Owner
“Turning data signals into clear, confident decisions.“
This role represents ownership of insight interpretation and decision clarity within the Data, Analytics & Automation Layer.
It focuses on translating complex data into structured insights that guide strategic and execution decisions. The responsibility of this layer is not just reporting numbers, but identifying patterns, risks, and opportunities that influence direction, prioritization, and optimization across campaigns and systems.
Core Responsibilities :
- Interpreting performance and behavioral data
- Identifying trends, anomalies, and growth signals
- Converting dashboards into actionable insights
- Supporting strategic decisions with evidence
Operational Outputs :
- Insight frameworks that guide campaign optimization
- Clear reporting that supports faster decisions
- Early identification of performance risks and opportunities
- Data-backed recommendations aligned to business goals