Performance Optimization & Signal Owner

“Turning live performance data into continuous optimization signals.”

This role represents the performance execution and optimization function within the Data, Analytics & Automation Layer.

It focuses on monitoring live campaign performance, interpreting signals from platforms, and continuously refining execution based on measurable outcomes. The responsibility of this role is to ensure every campaign is guided by data, controlled through clear KPIs, and optimized systematically rather than reactively.

Core Responsibilities :
  • Performance monitoring across paid platforms 
  • KPI definition, tracking, and signal interpretation 
  • Continuous optimization loops for campaigns 
  • Data-backed decision support for strategy teams 
Operational Outputs :
  • Stable and scalable campaign performance 
  • Clear visibility into ROI and efficiency metrics 
  • Faster optimization cycles with reduced waste 
  • Consistent performance insights for decision-making